Small Business Saturday: The Joy of Supporting Local
After the busy rush of Thanksgiving and the excitement of Black Friday, there’s a quieter moment that brings its own kind of joy: Small Business Saturday. Celebrated the day after Black Friday, this day is all about slowing down, shopping with intention, and showing love to the local businesses that make our communities feel like home.
Where Small Business Saturday Began
Small Business Saturday was first created in 2010 as a way to spotlight local shops during the start of the holiday season. Many small businesses were struggling after the recession, and the day quickly became a movement that encouraged people to look beyond big-box stores and support the entrepreneurs, makers, and dreamers right in their own neighborhoods.
Since then, it’s grown into a nationwide tradition. Cities host special events, neighborhoods fill with shoppers, and local storefronts buzz with that warm, festive feeling of community coming together.
Why Supporting Local Brings Happiness
Supporting local isn’t just good for small businesses—it’s good for us, too.
There’s a special kind of happiness that comes from knowing your purchase makes a real difference. When you buy from a local shop, you’re supporting someone’s passion, creativity, and livelihood. You’re helping families thrive, keeping unique businesses in your neighborhood, and strengthening your local economy.
And there’s something joyful about the experience itself. Local shops often feel more personal and welcoming. They are places where someone remembers your name, offers recommendations, or wraps your gift just a little more thoughtfully. Those small connections add up, reminding us that community is one of the biggest sources of everyday happiness.
Simple Ways to Support Local on Small Business Saturday (and All Year Long)
You don’t need to spend a lot to make a meaningful impact. Here are a few easy ways to show your support:
1. Shop local first
Whether it’s gifts, holiday décor, or your weekly coffee, consider checking out local businesses before turning to larger retailers.
2. Grab a meal at a locally owned restaurant
Brunch, lunch, or dinner all count. Many restaurants run Special Small Business Saturday menus or offer seasonal favorites this time of year.
3. Share the love online
A quick post, photo, or review can help a small business reach new customers. It only takes a moment, but it makes a big difference.
4. Buy gift cards for future use
Gift cards help support businesses today and give you (or someone you love) something to look forward to later.
5. Explore a small business market or pop-up
Many towns host holiday craft fairs or makers markets this weekend—perfect for finding one-of-a-kind gifts and connecting with local artisans.
6. Keep the habit going all year
Supporting local doesn’t have to happen once a year. Small choices like visiting a local bookstore, hiring local service providers, or choosing local produce add up to a happier, more connected community.
A Moment to Celebrate Community Joy
Small Business Saturday isn’t just about shopping. It’s about choosing connection over convenience and celebrating the businesses that fill our towns with personality and heart. When we support local, we spread joy to business owners, families, neighborhoods, and ultimately, ourselves.
Here’s to finding happiness in community, connection, and the small choices that make a big impact. Happy Small Business Saturday!
Happiness Posts is published by Darin M. Klemchuk founder of Klemchuk PLLC, an intellectual property law firm located in Dallas, Texas and co-founder of Engage Workspace for Lawyers, a coworking space for lawyers. He also publishes the Ideate (law) and Elevate (law firm culture) blogs. You can find more information about his law practice at his firm bio and also at his BioSite.
